Download A House of Cards: Baseball Card Collecting and Popular by John Bloom PDF

By John Bloom

Provides a learn of baseball card amassing within the top Midwest from the past due Eighties into the Nineteen Nineties.

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He claimed to carry a briefcase with $100,000 in hundred-dollar bills, which he said he would use to pay top value for any card to any collector or dealer at any time (Ambrosius 1990a). His ads stated, "No one pays more than 'Mr. Mint,'" and his flamboyance gained him widespread attention and celebration in the popular media. He was featured in an article in Sports Illustrated as well as on Good Morning America and Nightline (Kiefer 1990a). In 1990 the magazine Business Week Assets gushed that Rosen cleared $190,000 at a baseball card auction he held on October 19, 1987, the same day that the bottom fell out of the New York Stock Exchange (Garr 1990).

As evidenced by the level of humor on these stickers, all of these products have been designed to attract a preadolescent market. Yet Topps has also long recognized children as a particularly unstable market that has tended to change rapidly and whose consumer tastes have rarely been constant (Jakubovics 1989). Maintaining consumer interest always has been a concern for Topps, because it has seen itself as marketing, to a great extent, "fad" products in competition not only with other trading card companies or candy and gum producers, "but also with snack food products, small toys, comic books, and other low-priced products appealing to children" (Topps Corporation 1990, 9).

His ads stated, "No one pays more than 'Mr. Mint,'" and his flamboyance gained him widespread attention and celebration in the popular media. He was featured in an article in Sports Illustrated as well as on Good Morning America and Nightline (Kiefer 1990a). In 1990 the magazine Business Week Assets gushed that Rosen cleared $190,000 at a baseball card auction he held on October 19, 1987, the same day that the bottom fell out of the New York Stock Exchange (Garr 1990). Yet despite his media image as a folk hero of 1980s-style American capitalism, Rosen and other dealers who have made a lot of money selling cards have been widely resented among hobbyists and dealers.

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